Lume by Nue is a new fragrance brand developed after participating in a fragrance creation workshop in one of my classes.
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Lume is about embracing the boldness and standing out with your Nue fragrance. Wearing this fragrance, you are the pop of color.
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This project follows with a campaign launch and tactics to promote the brand. Next, is an influencer event, picking out influencers who fit the brand identity, location scouting, and developing creative assets such as drink menus, activities, decor moodboards, and more.