This is a typographic billboard campaign advocating the use of clean ingredients in Dae Haircare's products. Using a script-style typeface and witty messages directly aligns with Dae's brand identity while presenting a new campaign style for the brand. 

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For this project, I analyzed the effectiveness of typographic layouts using three size variations. Using product photography, I calculated the placement of the products in contrast to the text. This allows a practical approach to strong messaging within the beauty industry.