Syd Nichole Product Innovation

Tasked with developing a white space opportunity for a local small business in Savannah, Georgia. Syd Nichole, a fashion and floral workshop retailer, was selected to bring beauty to their product assortment. We conducted market research from industry insights, competitors, Syd Nichole's retail landscape through brick-and-mortar and e-commerce channels, and trends to develop a personal care lotion that combines with a workshop for a customizable customer option. 

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Extensive research has been conducted on important ingredient qualities, from extracts to fragrances, that support existing brand identity. The total cost of goods was calculated to receive a detailed sales plan, and packaging labels were designed for the product.